How we helped Burn Ban support their off-line sales process.
With an industry-changing product, the founders behind Burn Ban needed a complete marketing solution to support their in-person sales team.
What is the best way to describe the product? What product variations should be launched first? What should the product be called?
Wildland fire fighting is a physically exhausting profession. Fires move quickly, threatening homes, wildlife, and people.
When the founders of Burn Ban developed their new product, they knew they had a safe and green-certified chemical that could make the fight against fires much easier. They just needed to get it in front of the right people.
We started by jumping into how the new chemical worked, why it was a safer and cheaper alternative to what was already on the market, and the problems so many wildland firefighters faced.