How we helped The Adjuster Guy position themselves as a leader in the market.
There are many online insurance adjuster schools online. As a regulated industry, many compete on price, which is not where The Adjuster Guy wants to be.
With the goal of becoming a leader in the market, how can they switch the focus to be on value instead? How should they change their offerings? What makes them better?
Insurance adjuster licensing is regulated by each state, leaving schools looking more similar than they are different.
Lead by one of the top independent adjusters in the country, The Adjuster Guy sought to build a product that was not only more competitive, but allowed them to feed their passion of helping new adjusters find true success.
We started by identifying the target customer for The Adjuster Guy, focusing us on a core problem that prospective clients had: what to do after certification.
After creating new brand standards based on their existing logo, we wireframed, designed, and built-out a new website. With this foundation in-place, we could set up a lead generation tool, email drip sequence, and on-boarding program—all automated, saving The Adjuster Guy team significant time and money.